Business Analysis & Requirements
Getting to the heart of what a business actually needs — then turning it into requirements clear enough to build on and honest enough to prioritise against.
I help organisations see their problems clearly and act on them with confidence — pairing strategic analysis and product thinking with the data that makes the right call the obvious one.
I help organisations turn complex operations into clear, confident decisions — by sharpening the process behind the work, shaping products around what really matters, and making the data say something worth acting on.
A clear head for complex problems.
I'm a Business Analyst who sits between the people setting direction and the systems that carry it out — turning messy, ambiguous problems into decisions an organisation can actually move on.
For the better part of a decade I've helped consulting, insurance and retail businesses run better: sharpening the processes behind the work, shaping products around what customers and the commercial reality demand, and building the reporting that finally makes performance visible. I'm equally at home in the boardroom narrative and the detail of the data model beneath it.
What I bring is judgement as much as analysis — knowing which questions matter, where the real friction sits, and how to get a room of competing priorities pointed at the same outcome.
Six things I'm relied on to do well — from framing the real problem to proving, with data, that the fix actually worked.
Getting to the heart of what a business actually needs — then turning it into requirements clear enough to build on and honest enough to prioritise against.
Owning products end to end, with roadmaps and trade-offs grounded in what users genuinely need and what the business can sustain.
Mapping how work really happens, stripping out the friction that slows it down, and leading change that people stay bought into.
Reading the story in operational and financial data — the trends, risks and openings that should shape the next decision.
Designing dashboards leaders actually use, then automating them so the insight arrives without the manual effort.
Earning trust across executives, operators and delivery teams — and aligning competing priorities behind a single, shared result.
A look at the difference good analysis makes when it lands.
Managing a portfolio of products with full responsibility for performance, optimisation and the monthly reporting cycle — partnering closely with stakeholders and supporting budgeting and process design.
Owned data analysis, dashboard development and business intelligence reporting, while supporting a major migration project with financial data modelling and risk insight.
Automated operational and logistics reporting, building VBA and macro solutions that compressed manual effort and sharpened the inputs to operational planning.
Across business analysis, data intelligence, industry knowledge and delivery — the capabilities that turn complex problems into clear outcomes.
Fluent across the analytics stack — from query and modelling through to visualisation, automation and delivery.
Good analysis isn't about more data. It's about giving people the clarity to decide — and act — with confidence.
Every report and model exists to support a choice someone has to make. I work back from that choice — not from whatever data happens to be lying around.
The best reporting takes me out of the loop. I automate the manual work and design for clarity, so teams can answer their own questions without waiting.
Insight only creates value when people trust it and use it. Alignment and plain, honest communication are part of the analysis — never an afterthought.
Notes on analysis, product thinking and the craft of decision-grade reporting.
Hiring, scoping a consulting engagement, or just stuck on a reporting problem that won't behave? I'm always happy to talk it through.