Not available for new engagements BA · Product · Strategy

Better processes. Better products. Better decisions.

I help organisations see their problems clearly and act on them with confidence — pairing strategic analysis and product thinking with the data that makes the right call the obvious one.

8+years analysis
3industries served
40+dashboards shipped
The work

I help organisations turn complex operations into clear, confident decisions — by sharpening the process behind the work, shaping products around what really matters, and making the data say something worth acting on.

Consulting Insurance Retail & Logistics
01 About

A clear head for complex problems.

I'm a Business Analyst who sits between the people setting direction and the systems that carry it out — turning messy, ambiguous problems into decisions an organisation can actually move on.

For the better part of a decade I've helped consulting, insurance and retail businesses run better: sharpening the processes behind the work, shaping products around what customers and the commercial reality demand, and building the reporting that finally makes performance visible. I'm equally at home in the boardroom narrative and the detail of the data model beneath it.

What I bring is judgement as much as analysis — knowing which questions matter, where the real friction sits, and how to get a room of competing priorities pointed at the same outcome.

Strategic rigourStructure, evidence, direction
Product instinctUsers, iteration, outcomes
02 Areas of Expertise

Where I add the most value.

Six things I'm relied on to do well — from framing the real problem to proving, with data, that the fix actually worked.

01

Business Analysis & Requirements

Getting to the heart of what a business actually needs — then turning it into requirements clear enough to build on and honest enough to prioritise against.

RequirementsProcess designDiscovery
02

Product Management & Strategy

Owning products end to end, with roadmaps and trade-offs grounded in what users genuinely need and what the business can sustain.

RoadmappingOptimisationPrioritisation
03

Process Optimisation & Transformation

Mapping how work really happens, stripping out the friction that slows it down, and leading change that people stay bought into.

Current/future stateLeanChange
04

Data Analytics & Insight

Reading the story in operational and financial data — the trends, risks and openings that should shape the next decision.

Trend analysisModellingForecasting
05

Performance Reporting & Visualisation

Designing dashboards leaders actually use, then automating them so the insight arrives without the manual effort.

Executive dashboardsKPIsAutomation
06

Stakeholder Engagement

Earning trust across executives, operators and delivery teams — and aligning competing priorities behind a single, shared result.

FacilitationAlignmentComms
03 Professional Impact

Outcomes, not just outputs.

A look at the difference good analysis makes when it lands.

R.01
0%
Faster reporting, once automation did the heavy lifting
Days of manual data prep collapsed into a refresh that runs on its own.
R.02
0+
Executive dashboards built and actually adopted
Designed for the decision, not the data — so leaders return to them.
R.03
0+ hrs
Manual hours given back to teams every month
Time teams now spend on judgement and analysis instead of copy-paste.
R.04
0+
Improvement initiatives led from start to finish
From current-state mapping through to change people actually kept using.
Cut reporting timelines from days to minutes by automating the manual preparation.
Built self-serve dashboards that gave leaders real-time visibility of performance.
Created reporting frameworks teams trusted enough to treat as the single source of truth.
Informed strategic calls with clear-eyed risk, trend and financial analysis.
Led process improvements that lifted both efficiency and accuracy at once.
Standardised KPI definitions so the whole business measured success the same way.
04 Career Journey

A track record across consulting, insurance & retail industries.

Finity Consulting
Business Analyst · Product
Most recent

Managing a portfolio of products with full responsibility for performance, optimisation and the monthly reporting cycle — partnering closely with stakeholders and supporting budgeting and process design.

  • Managed multiple products and their monthly performance reporting
  • Led product optimisation and process improvement initiatives
  • Designed current-state and future-state processes; supported budgeting
Arthur J Gallagher
Business Analyst
Insurance

Owned data analysis, dashboard development and business intelligence reporting, while supporting a major migration project with financial data modelling and risk insight.

  • Built dashboards and BI reporting for the business
  • Delivered financial data modelling, risk and trend analysis
  • Supported a migration project end to end with data analysis
Hanes Australasia
Logistic Business Planner
Retail · Logistics

Automated operational and logistics reporting, building VBA and macro solutions that compressed manual effort and sharpened the inputs to operational planning.

  • Automated reporting with VBA and macro development
  • Produced logistics and stakeholder reporting
  • Supported operational planning with reliable, timely data
05 Core Expertise

The domains where I deliver.

Across business analysis, data intelligence, industry knowledge and delivery — the capabilities that turn complex problems into clear outcomes.

Business Analysis & Consulting

Requirements Elicitation Stakeholder Management Workshop Facilitation Process Mapping (As-Is / To-Be) Gap Analysis Solution Design Business Transformation

Data & Decision Intelligence

Data Analytics Business Intelligence Financial Analysis Performance Reporting KPI Development Dashboard Design Reporting Automation

Insurance & Commercial

Insurance Operations Commercial Analysis Budgeting & Forecasting Risk Analysis Product Management Client Delivery Decision Support

Change & Delivery

Continuous Improvement Agile Delivery Change Impact Assessment Operational Excellence Process Optimisation Documentation & Governance Cross-Functional Collaboration
06 Technical Toolkit

The tools behind the insight.

Fluent across the analytics stack — from query and modelling through to visualisation, automation and delivery.

Analytics & Reporting

Power BI QlikView DAX KPI Reporting

Data & Automation

SQL Python R VBA

Modelling & Decision Support

Excel Data Modelling Forecasting Financial Analysis

Delivery & Collaboration

Jira Confluence Agile Delivery Stakeholder Management
07 Professional Philosophy
Good analysis isn't about more data. It's about giving people the clarity to decide — and act — with confidence.
P.01

Start with the decision

Every report and model exists to support a choice someone has to make. I work back from that choice — not from whatever data happens to be lying around.

P.02

Make it self-serve

The best reporting takes me out of the loop. I automate the manual work and design for clarity, so teams can answer their own questions without waiting.

P.03

Bring people with you

Insight only creates value when people trust it and use it. Alignment and plain, honest communication are part of the analysis — never an afterthought.

09 Contact

Let's solve the problem worth solving.

Hiring, scoping a consulting engagement, or just stuck on a reporting problem that won't behave? I'm always happy to talk it through.